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Beats 360 arrives at $349.99 with swappable cushions, IPX4

Beats' new flagship over-ear opened for order on 22 September at $349.99 and reached stores two days later, claiming up to 1.75x the noise cancellation of Studio Pro, 32-hour battery and a first-for-Beats IPX4 rating.

The details

  • Beats 360 is priced at $349.99 (U.S.) and went up for order on 22 September 2026, reaching stores on 24 September 2026.
  • Beats says the headphone is available from apple.com in the U.S. and more than 100 countries and regions, in four core colours: Black, Cloud, Pink and Sky.
  • Beats states the headphone delivers up to 1.75x more total noise cancellation than Beats Studio Pro.
  • The ear cushions and headband cushions are interchangeable, which Beats describes as a first for the brand.
  • Beats quotes up to 32 hours of battery life with ANC and Personalized Spatial Audio on, and 24 hours of continuous playback in Transparency mode.
  • Beats says a five-minute Fast Fuel charge provides up to 1 hour of playback via USB-C.
  • The headphone carries an IPX4 rating under IEC standard 60529.
  • Beats says nine advanced digital MEMS microphones are integrated throughout Beats 360.
  • Cushion kits are listed at $49.99 (U.S.), with an introductory price of $9.99; Performance Knit kits come in Black, Cloud, Pink, Sky, Navy and Volt, and UltraPlush in Black and Cloud.
  • Beats lists a custom Beats chip, Class 1 Bluetooth 5.3, and Personalized Spatial Audio with dynamic head tracking.
  • MacRumors reports that Beats Studio Pro was reduced to $299.99 alongside the launch, down from $349.99.

Why it matters

Ear cushions are usually the first part of a premium headphone to wear out, and making them user-replaceable turns a sealed product into one with a serviceable consumable — a notable shift for a category where cushion wear often ends a set's useful life. The IPX4 rating also moves Beats' flagship over-ear into gym and workout use for the first time.

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